For the mermaid doll commercial, I used Google’s generative AI tools as a creative playground to design and evolve the character while keeping her visually consistent and instantly recognizable. I approached the mermaid as a product character: cute, collectible, and brand-ready, rather than a one-off AI output.

Using tools like Nano Banana for image generation and Veo for video, I built a workflow that allowed me to iterate quickly while maintaining control over the character’s identity. I explored variations in expression, styling, and mood, curating results the way a creative team would develop and refine a branded asset.

What I value most is how these tools support fast, idea-driven workflows. They allowed me to move from concept to visuals rapidly, test directions, and then carry the strongest outputs into animation, compositing, and final edits. In this process, AI wasn’t the final product, but the tool that made exploration more intentional and controlled.